Kineon

Our collaboration began with a comprehensive audit of Kineon’s current marketing efforts, identifying gaps in their funnel, CRM, and automation strategies. We conducted a deep-dive brand discovery session to understand Kineon’s unique market position, customer base, and challenges.

With this groundwork laid, we implemented a custom email and SMS strategy that focused on:

• Custom Data Modeling: We used our internal CDP solution to build out micro-segments and expected contribution for each of these cohorts. Our data science team then created a returning customer regression model to set the expectation for results.
• Micro-segmentation: Leveraging custom data modeling to create highly targeted audience segments based on behavior and customer lifecycle.
• Content Calendars: Strategic planning to keep content relevant, timely, and aligned with ongoing promotions.
• Full Suite Automation: Developing complex automations to streamline communications, minimize manual intervention, and boost customer engagement.
• Regular Split Testing: Introducing a culture of data-driven decision-making through ongoing A/B testing for copy, design, and offers. This allowed us to refine messaging and optimize key touchpoints.
• SMS Campaigns: Running complementary SMS campaigns to reach customers at crucial moments, such as cart abandonment, post-purchase follow-ups, and promotional periods.

By combining these strategies with robust design and copywriting, we ensured that Kineon’s messaging resonated with their audience, driving both higher engagement and increased conversions.